Location data is derived from the end user's device IP address. This data includes geo-location information such as locale, ISP, time zone, and related geographical information. To obtain this data, the Advanced Authentication service is integrated with Quova®, which specializes in providing detailed geographic information based on IP addresses.
During a transaction attempt by an end user, the Advanced Authentication service matches the incoming IP address and the location data derived from this IP address with the corresponding data stored in the Advanced Authentication store. The location data information is also used as an input for some of the risk evaluation rules.
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