A sample business case best illustrates how Federation Manager can solve a common business problem.
In this business case, Financepro is a financial planning firm that recently bought the banking firm BankLtd to provide private banking to its clients. These two companies have different information infrastructures, but they want to appear as one company to their customers. To solve this problem, they set up a federated partnership.
By establishing a federated relationship, the two companies can provide a seamless customer experience using single sign-on. Customers can travel between Financepro and BankLtd without constantly being challenged to authenticate. Additionally, the sharing of customer identities and customer information can further customize the user experience and cross-promote the financial products of each partner.
The following illustration shows the federated partnership between Financepro and BankLtd. The flow of communication is based on Service Provider-initiated single sign-on.

The illustration describes the following information flow:
For this partnership to work, decide how the partnership functions before implementing the relationship using Federation Manager.
The issues to consider include:
Your decisions help structure the business partnership.
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