Portfolio Management (NPD Accelerator)

The purpose of portfolio management is to increase the business value of your product portfolio by accomplishing the following goals:

Balance reward against risk
Improve the alignment between innovation and business strategy by allocating NPD resources in a top-down approach
Maximize the value of the product portfolio by monitoring the health and performance of all products over their entire lifecycle

Analyzing a product portfolio provides you with answers to the following questions:

Do we have sufficient products in each stage of development?
Do we have products in development for all of our target markets?
Can we identify our core, competitive, strategic, and growth markets?
What are the planned launch dates for each of the products in the portfolio?
Do we have an appropriate balance of value against risk in the product portfolio?
Are we over or under spending in any specific product or market area?
Which of our products are at risk?
Where do we have product gaps that we require to fill?
Do we have sufficient high value products?
Do we have too many low value products?