Business Planning › About Personas › Create a Persona

Create a Persona

Create a persona to indicate a person in an organization or a representative composite of a person who might influence a decision to buy your product. Once you create the persona, you can add full information by editing persona details.

To create a persona

1. Go to the Product Vision menu, and click Persona from the Business Planning menu.

   The persona list page appears.

2. Click New Persona.
3. Complete the following fields:

   Persona Name

   Specifies the name of the persona.

   Title

   Specifies the title of the persona.

   Description

   Provides a description of the item being created or edited.

4. Click Save and Close.
5. Complete the full information for the persona by editing persona details.

More information:

Edit Persona Details

View Persona Details