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The Scope of a Campaign

When you create a campaign, you can define filtering criteria that limit the entities and links included in the campaign. The filters you define can dramatically alter the character of the campaign to support specific business needs. For example, you can restrict campaigns to subsets of users or resources using geographical location or other attributes. You can also combine multiple filters based on different criteria.

The Filter screen of the campaign creation wizard displays filter options relevant to the type of campaign you create.