Introduction › Improve Customer Relationship Management

Improve Customer Relationship Management

Organizations cannot operate efficiently without accurate data about its consumers and business partners. Organizations that fail to manage data quality cannot ensure its data is accurate enough for use in its data warehousing, CRM, and eBusiness applications. eBusiness makes data quality management a necessity as new data warehouses and CRM applications are being built to analyze and predict customer behavior or track customer activity. If an organization can’t accurately create a consolidated view of the customer, it cannot create predictive models for customers who visit that website.