Introduction › Data Quality Benefits Your eBusiness

Data Quality Benefits Your eBusiness

Managing data quality does the following:

• Improve eBusiness efficiency by handling the complex and time-consuming task of validating data designs across heterogeneous platforms
• Improve CRM by ensuring that customer information is captured in a standardized fashion regardless of your implementation environment
• Make an impact on both data warehouses and new CRM applications by facilitating the aggregation and cleansing of transactional information