Introduction › Data Quality Benefits Your eBusiness
Data Quality Benefits Your eBusiness
Managing data quality does the following:
- Improve eBusiness efficiency by handling the complex and time-consuming task of validating data designs across heterogeneous platforms
- Improve CRM by ensuring that customer information is captured in a standardized fashion regardless of your implementation environment
- Make an impact on both data warehouses and new CRM applications by facilitating the aggregation and cleansing of transactional information