Managing the NPD Product Portfolio › Product Specific Attributes

Product Specific Attributes

Once a project is nearing completion (or even during the creation process), a new product is created in CA Clarity PPM. Depending on your organization, you can track portfolios of products based on several factors. Ensure a balance between value and risk and understand how many products fall into each category.

You can build portfolios using different attributes such as brand or product line, based on existing CA Clarity PPM functionality for power filters. The following attributes are necessary for tracking of product information and are used extensively in the product portfolio dashboards.

CA Clarity PPM Accelerator for NPD includes the following product attributes:

Product Categories

Used to label the product with the appropriate description as it relates to marketing.

Values:

• New to World
• New to Company
• Line Extension
• Modification

Product Type

Used to track the product type:

• Platform
• Technical Development
• Product

Customer Segment

Defines the part of the customer base or of new customers this product address.

Values:

• Business
• Consumer

Product Line

Defines the set of values that your organization specifies based on your manufactured products.

Values:

• Gadgets
• Other
• Widgets
• Wingdings

Brand

Defines where the product line delineates and the product fits from a manufacturing perspective, the brand name is used for marketing purposes. CA Clarity PPM Accelerator for NPD includes a user-defined lookup to store company brand names.