New Product Development Overview › Idea-to-Launch Management

Idea-to-Launch Management

Idea-to-launch is the process of bringing new products from inception through to market. This process requires collaboration and coordination of multiple business functions including R&D, marketing, sales, finance, distribution, and the supply chain.

Employing an idea-to-launch process upholds the following capabilities:

• Support a rigorous go/kill decision process at funding gates
• Have well-defined stages that eliminate missed steps and rework
• Have standard deliverables for effective gate decisions
• Be adaptable to the scope and risk profile of the product being developed