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Brand Portfolios

The Brand Portfolios portlet is designed to select only the portfolios with the Brand Portfolio checkbox selected. The protlet allows portfolio analysts to view specific product brands and their overall costs and revenues. From an executive standpoint, it shows the brands that are performing well.

The following columns are displayed on the portlet:

Brand

Displays the portfolio name. Click on the name to drill down to the portfolio scorecard page.

Product Category

The product category from the portfolio.

Planned Cost

The total planned cost of the portfolio.

Planned Benefit

The total planned benefit of the portfolio.

Variance

The difference of cost subtracted from benefit.