Business Planning › About Personas › Create a Persona

Create a Persona

Create a persona to indicate a person in an organization or a representative composite of a person who might influence a decision to buy your product. Once you create the persona, you can add full information by editing persona details.

Follow these steps:

1. Go to the Product Vision menu, and click Persona from the Business Planning menu.

   The persona list page appears.

2. Click New Persona.
3. Complete the appropriate fields.
4. Click Save and Close.

After you have created the persona, you can add more detail by editing the persona details.

More information:

Edit Persona Details

View Persona Details