The format of the Web Option tags is significantly different from HTML tags. There are a number of different Web Option tag types - the following example shows two possible Web Option tags.
(_v0835) or (_tSALESFIG)
Each tag follows the same basic format:
Tag specific data used by the Web Option server (such as 0835 or SALESFIG in the example) when processing the tag
A closing bracket ()) used to identify the end of the tag
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